Snapchat is a social media platform that allows users to send temporary, seconds-long images to other users. Launched in 2011 by former Stanford students Evan Spiegel, Bobby Murphy and Reggie Brown, the platform lives off its short-term messages, which become inaccessible after they're opened. Although Snapchat is one of the most popular mobile social media apps, its website (as you'd expect) does not receive as much traffic, according to internet analytics company Alexa. Business Insider reports 158 million use the app every day, opening it on average 18 times daily. Additionally, 63 percent of respondents to a Variety survey said the main motivation for using the app was to message friends. Unlike most social networking platforms, the app's messaging services are entirely mobile-based, so if you want to use Snapchat for your business, your smartphone will become a crucial marketing tool.

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